Internet News "Online Newshour" Debuts on the Web http://www.pbs.org Public Broadcasting Service (PBS) and MacNeil/Lehrer Productions have announced the "Online NewsHour" on the Internet's World Wide Web. IDC's 1996 Predictions for the IT Industry Forecasts: €IT industry revenues will jump from $500 billion to more than $2.5 trillion €Corporate spending on IT will rise … [Read more...]
Marketing on a Limited Budget
While on a limited budget you can still create a quality marketing plan, assuring customer satisfaction and a good image for your business.Develop Your Major Selling Advantage Determine your quintessential qualities. What makes you better, more memorable and of greater value to your target market than your competition? Identify your ideal customer. What challenges are they … [Read more...]
Best-loved Christmas stories bring seasonal fun
This Christmas you have a variety of holiday books to choose from and all are certain to bring a little Christmas joy to you or that tyke in your life who likes a good bedtime story. Julia Livshin collected 16 classic tales to include in her book, Classic Christmas Stories: Sixteen Timeless Yuletide Tales. The stories include well-known and loved tales such as O. Henry's "The … [Read more...]
Generate Publicity
Generating Publicity for Your Business One of the most valuable forms of publicity is the news story about your business. Of course getting positive press coverage isn’t as easy as buying an ad. It takes legwork, patience and a lot of persistence, but the payoff is worth it. Treat the Media with Respect There’s really no mystery to dealing with the media. Just think … [Read more...]
Permission Marketing
Developing a Permission Marketing Strategy Are your marketing messages getting lost in the clutter of mail, email and advertising? Consider permission marketing, an exciting approach popularized by author and entrepreneur Seth Godin. Unlike conventional marketing strategies where you make a one-time pitch and hope the prospective customer responds favorably, permission … [Read more...]