|Generating Publicity for Your Business
|One of the most valuable forms of publicity is the news story about your business. Of course getting positive press coverage isnâ€™t as easy as buying an ad. It takes legwork, patience and a lot of persistence, but the payoff is worth it.
Treat the Media with Respect
Thereâ€™s really no mystery to dealing with the media. Just think of them as prospective clients and your story idea is the item theyâ€™ve been waiting for. This means following the same basic rules with the press as you would with a business client or customer.
Learn About the Media Outlet Before You Contact Them
Send a Media Kit & Press Releases to Key Reporters
Request Their Media Kit
Approaches to Avoid When Dealing with the Media