Generating Publicity for Your Business One of the most valuable forms of publicity is the news story about your business. Of course getting positive press coverage isn’t as easy as buying an ad. It takes legwork, patience and a lot of persistence, but the payoff is worth it. Treat the Media with Respect There’s really no mystery to dealing with the media. Just think … [Read more...]

Developing a Permission Marketing Strategy Are your marketing messages getting lost in the clutter of mail, email and advertising? Consider permission marketing, an exciting approach popularized by author and entrepreneur Seth Godin. Unlike conventional marketing strategies where you make a one-time pitch and hope the prospective customer responds favorably, permission … [Read more...]

What Information Do You Want to Know and Why? What information about your current or potential customers will help you serve them better? Demographic data and travel patterns can help you determine the feasibility of opening a new location, while knowledge about their daily schedules can help you set more convenient hours of operation.See What’s Already Been Discovered. … [Read more...]

Creating a Marketing Plan A marketing plan is an essential tool for business. Developing one will help you think about what makes your business unique and how to get the message out to desired audiences through a variety of channels.A Marketing Plan is Strategic Just as you plan for other aspects of your business, such as inventory, production and billing, thinking ahead … [Read more...]