The Robert Burko published an article about the Top 5 Email Marketing Uses In 2007.
Email marketing experienced another year of explosive growth as more and more businesses around the globe have discovered how easy, affordable and effective email marketing software can be. With so many new businesses putting email marketing software to work as a key component of their marketing mix, there’s been increased activity in almost every vertical market imaginable. From small â€˜mom and pop’ stores to large multinational organizations, email marketing appears to be filling a void that has long restricted effective targeted communication.
Here are his top 5 uses:
2. Special Promotions / eCoupons
3. Event Announcements
5. Business Updates / Press Releases