If you bought your lawn mower, paint, or computer but never got the promised rebate, you are one of many. The Federal Trade Commission reports that "the problem is huge." It may appear that the main function of rebate processors is to find a reason to deny the money-back offer. Rules are often so complicated and vague that most customers don't even bother. Rebate complaints … [Read more...]
Managing Upset Customers
Having respect for your customers will ensure their faith in and loyalty to you and your business. Studies show that it is nine times more difficult to attract a new customer than it is to retain an existing one, so it is critical to keep your customers happy. Surveys, focus groups and questionnaires are among the ways to measure your customers’ perceptions of you and … [Read more...]
Establishing Great Customer Service
Every once in awhile it pays to sit back and take stock of how you’re running your business. Is the accounting software still the best for the job? Is the phone system meeting your needs? And most importantly, are you focusing on your greatest asset of all: your customers? Sometimes we get so caught up in the mechanics of doing business that we forget the reason we’re in … [Read more...]