WebNotes by Harold Carey

Learn about Internet Marketing, Web 2.0 and Social Networking

Archive for October, 2007

Oct
21

How to Set-up a Home Office

Harold Carey on Oct-21-2007

By Linda Novey-White

Establishing and maintaining a home office requires a healthy dose of the five P’s (Prior Planning Prevents Poor Performances). Through a telephone conversation, the client won’t know if you are using a desk in your bedroom. But in order to succeed, it is important that you commit yourself to professionalism. Not everyone can work at home; many find it distracting on many levels. One of the first problems I had was with my dog.

The dog barked every time the Federal Express man made a delivery or someone approached the door. Distracting sounds of the dog barking incessantly or the doorbell chiming while talking on the phone with the CEO of a multi-national company will not leave a favorable impression. When the kids began to leave the home, I insisted that they would acclimate faster if they took the dog. I also got a quieter doorbell.

Set up your office professionally, as though you were working in a downtown office. There are enough distractions—the refrigerator, telemarketers, repairmen, delivery people—without having to work in an undesirable environment. I worked out of my unfinished basement once and I found the office was always disorderly. I had converted a bedroom and used bits and pieces of office furniture and equipment. I hated to walk into that mish-mash each day, so I kept finding reasons not to go there. My business suffered.

Finally, I started to look for office furniture packages, which included desks, matching file cabinets and computer stations. The costs were prohibitive. One day a cabinet maker came to repair our entertainment center and I asked him to take a look at my office. After telling him what I needed to accomplish in the office, he and I drew the original design on the back of an envelope. I now have a totally built-in office, with computer desks, mail center, file cabinets, bookcases and ample collating and storage space. I had it built from regular laminates in off-white, though I could have chosen wood tones or various colors. The cupboards hang from the ceiling on three walls over the counters, and under the counter space (except for kneeholes) are drawers and filing cabinets. Some shelves are enclosed and others are not. And, I’m surrounded by my family photos and pictures of exotic places I intend to travel. Total cost: less than $2,500. It was built off-site and installed in one afternoon; it’s a total business cocoon.

Situate your work space according to your work style. Position your most needed files, printers, phones, copiers near your work area. Don’t worry about “normal” order. My “R” files are near my desk, not in their alphabetical order. Why? Because for the past two years, my two largest client’s names began with “R” and I used that drawer most often. The copier was purposely placed farther away, so that I am forced to get up from my chair and move about.

Now about that chair! Don’t be tempted to buy a cheap one! What you save in initial costs you will spend in medication for your backaches. If you are like most business people working from home, you will spend many hours in that chair. Sit in it for more than three or four minutes before buying it and be sure it fits your lower back and doesn’t inhibit your arm movement at the computer.

Some people put different colored carpet in their offices than the rest of their house. Some make the door face a hallway rather than the patio or pool. Some paint the walls a different color. All these things are fine, if they help you concentrate.

You will also find that when you are working from home, your family expects you to accept deliveries, consult with repairmen, etc. Keep this to a minimum. Do only those things that you would do if you worked in an office tower downtown. I don’t go to the grocery store or hairdresser in the middle of the day, even though it may be less crowded . You must think of your time away from the office as time and money lost, otherwise you will become less of a business person and more of an errand runner.

My office has three separate phone lines: one is a dedicated fax/modem line and two are incoming lines, one of which is also a home line that can be answered at my desk. It will not appear professional to callers if you have call-waiting, rather than a dedicated business phone. Clients are frustrated when they are told that they have to wait until you hang up the phone to fax something, because you didn’t invest in the proper phone equipment. I once was speaking with a consultant, who asked me to fax his contract to the local Kwik-Copy location because he didn’t have a fax in his office. I began to worry about his commitment to being in business, since fax machines are now available for less than $200. I never sent the contract.

I recently heard a definition of “consultant” as a person who was gainfully un-employed. If you don’t want to be described as such, make a commitment to setting up your office in a business environment that helps you concentrate solely on your business. This is your best long-term investment.

Linda Novey-White is president of Linda Novey Enterprises, Inc., a consulting firm for service industries. Her firm specializes in customer service and quality management training, motivational and evaluation programs. Her clients have included Ritz-Carlton, Marriott, Omni, Loews, and Hyatt hotel companies. For 16 years, Novey has traveled weekly to cities all over the world comparing standards for service and quality in the service industries. She is a member of the SCORE Board of Directors and a 1997 recipient of the Avon Women of Enterprise honor.

Oct
14

Microsoft Vista: What It Means to Your Business

Harold Carey on Oct-14-2007

Provided by HPWith Microsoft’s latest operating system (OS) incarnation, Windows Vista™, touted as a true next-generation blend of hardware, software and user experience, there’s a lot of hype to live up to. The big question for business now is: has it been worth the wait? The answer? It has.

Through the Looking Glass
Vista is a notably secure OS that provides a seamless office environment with better connectivity and advanced networking and mobility. Armed with an impressive range of benefits, Vista provides many things to many people.

For small business customers, the expectation for Vista is that of security with autonomy:

  • Built-in security features
  • Improved productivity
  • Easy-to-use tools for configuring, administering, and controlling their PC
  • Less reliance on IT support
  • Improved ability to connect integrated technologies
  • Simplified tools to manage business hardware and networks

For enterprise customers, Vista aims to provide true connectivity and management:

  • Improved security
  • Simpler PC deployment and management
  • Better, easier communication and collaboration with colleagues and partners
  • Less need to quality-test hundreds of print drivers
  • Improved ability to connect integrated technologies
  • Faster communication to information

Furthermore, potential benefits include a reduction in OS images within an organization (even in multiple languages), an upgraded Windows Firewall to reduce the need for third-party products, improved self-healing and help, support for mobile users, and even potential energy savings from Vista’s hybrid sleep mode.

Complete Integration
Vista was specifically developed with the assumption that it would be attacked, so its security has been improved through hardened and segmented services that run with reduced access privileges, along with incoming and outgoing firewall protection.

To capitalize on these features, and provide further benefits to its own hardware, original equipment manufacturers have invested significant development into relevant, valuable services that compliment Windows Vista, for example, express upgrade solutions and expanded wireless management functionality.

With Vista installed, businesses can have more confidence that their PCs are more secure and manageable, that their printers will work seamlessly with their office environment, and that they will see an increase in their operational efficiencies.

Microsoft, Windows, Outlook, Office, Exchange and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. 

© 2007 Hewlett-Packard Development Company, LP

Oct
12

What the world would be like without people?

Harold Carey on Oct-12-2007

Just 200 years ago man saw himself as an agent of improvement on the earth, making it bloom and grow.

But, today, a flurry of new books suggest that man sees himself as the earth’s problem, not the solution.

In this latest entry into the human apocalypse genre, journalist Alan Weisman asks the question: What would happen to the earth, if we were suddenly gone?

Weisman doesn’t bother much with the issue of how man disappears, his book, The World Without Us, focuses mainly on what would happen next. It is a combination of science and guesswork, offered up in readable vignettes, concluding that remnants of human works would stay long after the humans are gone, but that plants and animals would thrive.

Weisman’s descriptions of how buildings and bridges would decay and cities implode are the most compelling aspect of the book, says Business Week reviewer Adam Aston.

In Manhattan, for example, pumps that keep the subways dry and sewers from clogging would shut down and groundwater would quickly fill the subterranean spaces. In time, some of the island’s buried streams would resurface, accelerating the process of rust and rot.

Pond-filled craters from collapsed buildings would hydrate raccoons, feral cats, amphibians, and birds. They would eventually be joined by bears, beavers, wolves, and escaped animals from local zoos.

Thousands of years to come, visitors from other planets could still find ancient stone statues of the Greeks and remnants of modern suspension bridges. Floating in the Pacific, would be a vast continental size island of plastic bags.

The World Without Us by Alan Weisman, Thomas Dunne Books/St. Martin’s Press, 325 pages, $24.95

Oct
07

10 Ways To Make Your Web Site Work Harder For You

Harold Carey on Oct-7-2007

By Janet Attard, Business Know-How

You bit the bullet. You set up a Web site because new prospects and existing customers kept asking you for your Web site address. Then, too, there were all those stories you kept hearing about small companies bringing in significant business through their Web sites. So, you paid a Web developer thousands of dollars to put your business on the Web, or spent countless hours of your own time learning enough about the Web and about html to put up the site yourself.

But your site’s been up a couple of months and you haven’t gotten a single sale you can trace to the Web site. What happened? What’s wrong? What do you need to do to make your Web site start bringing you business? Here are several tips that will help you fine tune your site to make it a more effective marketing tool.

Make Sure Your Site Looks Professional
Take a hard, cold look at your site—or ask a friend who will be brutally honest to look at the site. Does it look professional? Are the graphics professional-quality and clear? Are the fonts, font sizes, and font colors used in a consistent way? Or does your site include design flaws like these that immediately mark it as an amateur production:

  • Photos that are squeezed or stretched out of proportion
  • Multiple elements on the page that are blinking, bouncing, scrolling or turning in circles
  • Multiple styles of type used for headlines and body copy
  • Colored background graphics or textures that make it difficult to read the type
  • Background graphics that are inappropriate for the content of the site (eg.: bubbles on a site selling bookkeeping services)
  • Text blocks that are out of alignment

First impressions matter on the Web, just as they do anywhere else. And, the first impression your site makes should be one of professionalism and appropriateness for the markets you serve.

Don’t Use the Name of Your Company as the Web page Title
Every Web page has a windows-style title bar. The title that appears in that title bar is determined by what you include in the title “tag” in the html code for the page. You or your Web site designer may want to make the name of your company the title of the page.

That’s not a good idea, however, unless the name of your business includes a descriptive term that someone looking for your services would search for to find what you sell. The reason: Search engines place heavy emphasis on the words in the title bar. Like the text on your page, the closer the text in the title bar matches the term a Web surfer is searching for, the higher your site will rank when the results of the search are displayed. So, if your company name is non-descriptive and little known, leave it out of the title page, or put it at the end of the title.

Don’t Let Your Home Page Be a Flash Presentation
Flash is a technology that allows you to put animated presentations and demos on the Web. Designers love it because it shows off their multimedia skills, to say nothing of increasing the amount they can charge for the site. Business owners often think it makes their site look impressive and make their businesses appear to be on the cutting edge.

But, Flash presentations can make your Web page take a long time to load. Search engines don’t pick them up, and they often annoy visitors who come to your site for product information or facts in a hurry, not entertainment. If you have a product or service that benefits from an animated demonstration, make that one of the choices on your home page (e.g.: “Watch a demo.”) Don’t make the Flash presentation the entire home page. And if your products or services don’t need an animated demo, don’t use the technology at all.

Focus the Home Page & Product Pages on Your Customers’ Interests, Not Yours
You’re proud of your business and your accomplishments. (As you should be.) So, it’s tempting to write a lengthy description of your business accomplishments and run it on your home page with a big photo of yourself, your building and/or your employees, saying, “We’re here to serve you.” But prospects and customers aren’t coming to your site to learn about all the great things you’ve accomplished. They’re coming to your site to find out what you sell and how it will help them.

Get their attention with benefits-oriented headline and text. The headline should make clear what you do and suggest a benefit. For example, “Fast, accurate transcription for Monroe County Medical Offices and Hospitals,” or “Phone systems that grow with your business.”

Don’t toss out that company information, though. After you interest the customer in your products or services, they may want to know more about your company before deciding to do business with you. So, if the purpose of your Web site is to sell your product or services, make the company information a link off your home page, not the focal point of the home page.

Avoid a Cluttered Look
If you sell multiple products, you want them all to be found. And if you are being billed by the number of “pages” on your Web site, you may want to keep costs down. But don’t try to squeeze dozens of images or product descriptions on a single page. The page will look cluttered and make it difficult for visitors to find the products or information they want.

Instead, put small photos of a few of your best-sellers or most representative products on the home page, and then have links to other products in your catalog. Break up the links into logical categories. For instance, if you sell sandals, you might have categories for women’s sandals, men’s sandals, and children’s sandals. If you sell footwear, you might have pages for men’s footwear, women’s footwear and children’s footwear, and then break down each of those pages into categories such as sneakers, shoes and sandals.

Minimize Graphic Sizes to Make Sure Your Pages Load Quickly
Photos and other graphic images make your pages look appealing and help illustrate what you sell. So, they are important to include. But don’t let the size of graphics slow down your Web site. In most cases, images should be thumbnail size—no more than 1 to 1 1/2 inches in size. If a larger image is needed to properly display an item, then you can add a link that says “Click here to see a larger image.” That way big images that take a long time to display will only be displayed by people who really need to see a bigger picture.

Be Sure You’ve Included Important Supporting Information
To turn Web surfers into customers, you’ll want to provide enough supporting information about what you sell to make them feel comfortable buying from you. If you sell software, for instance, you’ll need information about what platform the software uses, compatibility with other products, system requirements and links to press reviews, if any. If you sell graphic design services, the “supporting information” you need should include a portfolio of work you’ve done. If you provide consulting services, it would be a good idea to include case studies describing client problems, what you did to solve them and how they benefited as a result. (Be sure to get the client’s permission before using their name in this way on your site.) A page with testimonials from satisfied customers is beneficial as well.

Make Sure It’s Easy to Place an Order
Imagine how annoyed you’d be if you ran into the supermarket to pick up a container of milk, and couldn’t find the checkout counter? Web site visitors are no different. They will get annoyed if they have to scroll up and down or side to side to find a place to order from you. Avoid the problem by keeping pages short and including a buy now button or link in the same location on every page. A good location is just below the text that describes any product or service.

Be Sure Your Contact Information is Easy to Find
Customers not only want to know what you sell and who you are, they want to know how to reach you. They may have questions about the merchandise you are selling, want to know who they can contact if there is a problem with their order, or prefer talking to a “real person” instead of ordering online. Avoid losing sales by including your phone number, store location (if you have one) and phone number on every page.

Share Links With Other Businesses in Your Community
The tips above will help you get found in search engines and help make your pages more appealing to potential customers. But even in the Internet age, business still has as much to do with who you know as what you do. So talk to business owners who sell different products and services than you do, but serve the same market. Help get each others’ pages found by swapping links and giving each other referrals.Janet Attard is the founder of the award-winning Business Know-How small business Web site and information resource. Janet is also the author of The Home Office And Small Business Answer Book and of Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets.